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Notes from inside the studio

What we're learning from real client projects — process breakdowns, honest turnaround numbers, and the occasional opinion about the industry.

A designer testing a website prototype on a tablet while reviewing performance metrics

18Jun

By Julian Ferro
Web performance

What a real website speed audit actually finds

We ran a full Lighthouse audit on 12 client sites before and after our rebuild process. Here's what was actually slowing them down — and it wasn't what most clients expected.

02May

By Nadia Kessler
Brand identity

Inside a 5-week brand identity timeline

A week-by-week breakdown of how the Solstice Skincare identity system actually got built, including the one week we spent almost entirely on typography.