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What we're learning from real client projects — process breakdowns, honest turnaround numbers, and the occasional opinion about the industry.
06Jul
No agency should promise results in month one. Here's what we actually do instead — measured baselines, two-channel tests, and the day-90 numbers from a recent engagement.
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06Jul
Every site we ship goes through the same 12 checks in the final week. Here's the full list, including the three that automation can't do for you.
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06Jul
"Can we just refresh it?" is the most expensive question in web design when it's answered wrong. Here are the signals we check before recommending either path.
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06Jul
Every brand project starts with the same 90 minutes. Here are the three exercises we run, why founders resist the second one, and the single sentence we refuse to leave without.
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18Jun
We ran a full Lighthouse audit on 12 client sites before and after our rebuild process. Here's what was actually slowing them down — and it wasn't what most clients expected.
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02May
A week-by-week breakdown of how the Solstice Skincare identity system actually got built, including the one week we spent almost entirely on typography.
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