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What we're learning from real client projects — process breakdowns, honest turnaround numbers, and the occasional opinion about the industry.
13Jul
A newsletter can look fully compliant to a human and still fail Gmail's automated checks. Here's the DNS limit, the missing header, and the spam-rate math behind 2026's deliverability rules.
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13Jul
31% of consumers now won't consider a business under 4.5 stars, up from 17% a year ago. Fresh survey data on what actually earns trust before someone ever reaches your site.
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12Jul
A client called us worried about a demand letter, not a redesign. Website accessibility lawsuits rose 27% in 2025 — here's what they actually flag, and why an overlay widget won't save you.
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07Jul
Rankings look fine but traffic dipped anyway? A 2026 field study found AI Overviews cut clicks 38% on the queries they touch. Here's the honest read, and the two moves worth making this quarter.
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06Jul
Most font pairings fail two practical tests long before taste enters the conversation. Here's the four-step process we run on every identity project — and where we stop.
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06Jul
A handoff isn't done when the mockups are pretty — it's done when the developer stops asking questions. Here's the package we ship and the five questions it's built to eliminate.
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